![]() ![]() We believe that the number of people who buy tickets on mobile will go up dramatically when we integrate that into the mobile experience. "This is our big step towards evolving it. ![]() "The discovery layer of concertgoing is now dominantly mobile, but we've not really seen the transactions on mobile moving above 10%, because the user experience of buying tickets on mobile hasn't really evolved," Hogarth told The Guardian ahead of the launch. ![]() The big new feature is in-app ticketing, available in the UK only for now, with plans to expand worldwide in the future. Version 3.0 of Songkick's iPhone app, which launched today, is hoping to change that. If you use the app, you'll know why: tapping through to buy from one of the company's ticketing partners often throws you into an unoptimised-for-mobile website. The problem that the company has been grappling with is that only a fifth of those mobile users ever buy tickets from their phone. ![]()
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